7.10. One Big Customer | JavaSpecialists

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Entrepreneurially

1. Welcome

1. Tell them, I am an Entrepreneur (0:53)
1.1. Hard vs Easy Path (0:46)
1.2. Unconventional Wisdom (1:51)
1.3. We Should All Start Businesses ... No Ways!!! (0:28)
1.4.1. Entrepreneurial Wisdom Passed Down Through Generations (1:40)
1.4.2. Don't Take Business Advice from a Java Programmer (1:41)
1.5.1. School and University Years (2:10)
1.5.2. The PhD (4:36)
1.6.1. Maximum Solutions - The Java Specialists (1:42)
1.6.2. HIC Straws (1:34)
1.7.1. Inspiration for this course (2:34)
1.7.2. Imposter Syndrome (2:13)
1.8. 30-day Money Back Guarantee (1:38)

2. Sales

2.1 Intro (2:56)
2.2. The #1 Secret To Great Sales (9:24)
2.3. The Real Work is Sales (3:09)
2.4. Pricing (0:29)
2.4.1. Pricing - Consultants (5:34)
2.4.2. Pricing - Contractors (0:54)
2.4.3. Pricing - Products (0:31)
2.4.4. Prices - Public Price Lists (3:22)
2.4.5. Pricing - When Customers Demand Discounts (2:19)
2.4.6. Pricing - Danger of being too cheap (6:05)
2.4.7. Pricing - Multiple Options (2:17)
2.5. Marketing (0:47)
2.5.1. Marketing - Direct Marketing (0:19)
2.5.2. Marketing - Giving Away Value For Free (0:57)
2.5.3. Marketing - Java Specialists Newsletter (1:09)
2.5.4. Marketing - Food (0:41)
2.5.5. Marketing - Bruce Eckel Genius (0:41)
2.5.6. Marketing - Upgrades (0:24)
2.5.7. Marketing - Keep Contact with Past Customers (0:29)
2.6. Summary (0:41)

3. Capital Equipment

3.1. The Bank's Job is to Sell You Credit (4:17)
3.2. The One Bleyle Suit (1:45)
3.2.1. Be Careful When Saving Dimes (2:14)
3.2.2. $100 rule (1:38)
3.2.3. Only Buy The Best (4:27)
3.2.4. Lesson Learned - Microphones (3:34)
3.3. Buying on Credit or for Cash? (7:30)
3.4. Depreciation (3:38)
3.5. Insurance (5:45)
3.6. Summary (3:07)

4. Blessing

4.1. AVBOB (1:15)
4.2. Integrity - Filotimo (1:15)
4.2.1. Honesty is Subjective (1:32)
4.2.2. Heinz's sad tale of camera (4:12)
4.2.3. Be Honest in Taxes (2:44)
4.3. Don't compare yourself to others (1:50)
4.4. Accepting and offering bribes (4:03)
4.5. Choose your customer (3:15)
4.5.1. Customer is not always right (1:00)
4.6. Charitable donations (3:30)
4.7. Pay Quickly (7:36)
4.8. Happily Pay Taxes (5:53)
4.9. Blessing Summary (1:15)

5. Cash

5.1. Winter in Crete (1:20)
5.2. Antifragile (0:37)
5.3. Lack of Cash - #1 Killer (0:09)
5.3.1. Cash in Bank Trumps Profit (1:17)
5.3.2. Applying For Loan for Machinery (1:34)
5.3.3. Borrowing Against Own Equity (2:09)
5.4. What Drains Cash? (0:19)
5.4.1. Only Worry About Your Debtors (1:53)
5.4.2. Don't Forget to Invoice (1:33)
5.4.3. The Mystery Payment (0:44)
5.4.4. Get Paid Before Christmas (1:09)
5.4.5. Customers Paying in 180 days (1:28)
5.5. Big Deals Sink You (1:56)
5.5.1. IBM Buys Your Business (0:54)
5.5.2. Discounts for Future Big Deals (1:37)
5.5.3. Annoying Customer Surcharge (1:38)
5.5.4. Economy of Scale in Pricing (0:53)
5.6. Markup vs Profit (1:15)
5.6.1. Bread Bag Story (3:44)
5.6.2. The Bad Student (1:58)
5.7. Keep a Pulse on the Business (4:42)
5.8. Summary (2:52)

6. Structure

6.1. Scoobie Doo Partnership (2:16)
6.2. Structure to Protect Your Personal Assets (0:43)
6.2.1. Make Sure Partner Has Same Values (5:33)
6.2.2. What Structure should you use? (3:02)
6.3. The Value of Advisors (3:01)
6.3.1. Staff Must Be Trustworthy (1:14)
6.4. Junior Achievement Business Simulation (4:25)
6.4.1. Controls to Stop Shrinkage (1:12)
6.5. Fake Contractors (0:48)
6.6. Regular Bookkeeping and Controls (2:44)
6.6.1. Lots of Company Bank Accounts (0:47)
6.7. Value Added Tax and Sales Tax (5:12)
6.7.1. Small Companies Often Don't Like VAT (3:48)
6.7.2. Greek Calamity (4:27)
6.7.3. Separate account for VAT (1:12)
6.7.4. Illusion of Success (1:25)
6.7.5. Greek Tragedy Continued (3:51)
6.8. Cooperation and Teamwork (3:51)
6.9. Summary (2:07)

7. Risk

7.1. One Mistake Is All It Takes to Ruin Your Future (1:44)
7.1.1. Self-Employed vs Employee (1:21)
7.1.2. More Resilient Than Employees (1:38)
7.1.3. Greece 2006 (3:11)
7.2. Limited Liability Companies (0:55)
7.2.1. Surety or Guaranty (0:26)
7.3. Risk Within the Business (1:13)
7.4. Risk of Slow Payments (1:49)
7.5. John Max Kabutz (3:59)
7.6. Knowing When To Call It A Day (3:55)
7.6.1. Your Employees Are Your Biggest Liability (3:58)
7.7. Now You Take Care of Yourself (1:07)
7.8. Government Interference (4:29)
7.9. Risk of Customer Envy (1:45)
7.9.1. Fritz Hackenberg (2:15)
7.10. One Big Customer (3:40)

8. Welfare

8. Welfare (1:56)
8.1. Young 26 Year Old Yuppie (3:08)
8.2.1. Ignore the Haters (2:52)
8.2.2. Student Feedback Forms (3:32)
8.3.1. Social Interaction (1:53)
8.3.2. Day of Rest (0:55)
8.3.3. Longer Circadian Rhythm (1:17)
8.3.4. Vacations (0:38)
8.4.1. Importance of Enough Sleep (1:15)
8.4.2. Sacrificing Sleep for Business (3:27)
8.5.1. Educate Yourself (0:42)
8.5.2. Improve Your Business Writing (0:31)
8.5.3. Practice Public Speaking (0:43)
8.6. Mentors (2:58)
8.7.1. Overeating (1:54)
8.7.2. Eating Out (1:29)
8.8. Secret Ingredient To Business Success (3:08)
8.9. Income Protection Insurance (1:12)
8.10. Travel (2:28)
8.11. Don't Spoil Your Kids (4:53)
8.12. Be Active Every Day (4:10)
8.13. Summary (1:16)

Bonus Material

Resources - Books and Further Study

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7.10. One Big Customer

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